Amerikali filozof, sosyolog, politik felsefeci Herbert Marcuse'un olum yildonumu ( 29 Temmuz 1979 )
" Eger isci ve patronu ayni televizyon programinin keyfini cikarir ve ayni tatil yerini ziyaret eder, eger daktilocu, patronun kizi kadar cekici makyaj yaparsa, eger zenci Kadillak sahibi olursa, eger hepsi ayni gazeteyi okursa bu benzeyis siniflarin gorunmez olmasi degil ama, duzenin korunmasina hizmet eden kitlenin ihtiyaclarinin ve doyumlarinin genislemesidir. " Tek Boyutlu Insan
" If the worker and his boss enjoy the same tv program and visit the same resort places, if the typist is as attractively made up as the daughter of her employer, if the Negro owns a Cadillac, if they all read the same newspaper, then this assimilation indicates not the disappearance of classes, but the extent to which the needs and satisfactions that serve the preservation of the Establishment are shared by the underlying population. "
“ Otomobil baskici degildir, televizyon baskici degildir, ev aletleri baskici degildir; karli bir degisimin gereklerine gore uretilen ve insanlarin kendi varoluslarinin ve kendilerini ‘ gerceklestirme ’lerinin onemli bir parcasi haline gelen arabadir, televizyondur, aletlerdir baskici olan. ”
“ Not the automobile is repressive, not the television set is repressive, not the household gadgets are repressive, but the automobile, the television, the gadgets which, produced in accordance with the requirements of profitable exchange, have become part and parcel of the people’s own existence, own ‘ actualization. ’ ”
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